THE OCEAN SPELL
The Ocean Spell has the pleasure to work with some of the best professional surfing photographers around the world. At times, a photo is worth more than a description, it can transmit much more. Through our photos we are able to transmit the essence of The Ocean Spell.
Who is behind?
This project is run by Silvia De San Laureano, a Spanish 30 year old woman, who started running these trips two years ago, as a solution to a problem she was encountering: the lack of inclusive surfing experiences, not taken seriously or not being respected.
The main desire was to travel for surfing as well as improve her surfing abilities and meet like minded people, spreading respect and awareness. Maldives was in her bucket list for ten years, but felt she was not good enough to go alone, it was an impossible mission to agree a date with her surfing buddies....so ended up putting together the dream trip that fulfilled her requirements with ten other international seasters. It was a success.
After this first trip, Silvia was being contacted by women from all around the world, experiencing her same problems and requesting more trips and advice. She realised it was a global problem and that women from all corners were seeing her as a reference within the surfing sector, they were feeling supported, empowered and inspired by Silvia.
In early 2018, she decided to wrap all up and jump into the entrepreneur journey with a Surf Travel Agency, The Ocean Spell.
Silvia is an industrial design engineering, who pursued her marine passion in Australia during four years, specialising in marine sciences, continued her career working in Australian local government with environment and coastal management, and ended up back in university in Australia, as a researcher in coastal management.
Now she combines university investigation to help the protection of our oceans and society, with hosting The Ocean Spell dream trips, as well as sharing her yoga practice.
NEWS very soon Silvia will start a BLOG with collaborations (on The Ocean Spell website), as there are many guests and audience requesting valuable content, experiences and product reviews, as well as many people requesting a space where to share their voice and feel included within the surf environment and industry.
The Ocean Spell is a new project, only four months old, it is having an incredible acceptance that can be appreciated with all the engagement on the new Instagram account THE OCEAN SPELL, as well as all the emails and private messages we are receiving, and our sold out trips.
Instagram Followers (in less than a year of activity): 6,300 followers with plenty of engagement.
83% Women 17% Men
10 % 18-24 years old
45% 25-34 years old
27% 35-44 years old
10% 45-54 years old
Overview on these valuable statistics:
The Ocean Spell´s audience is made up of mainly professional women between the age of 25 and 54 year olds, wanting quality surfing products and services, looking for reference within The Ocean Spell.
The Ocean Spell is fairly new but has already been featured in lifestyle, surfing, fashion, travel, women publications from around the world. We choose our partners as much as they choose us; making sure our brand is in line is a top priority. Above all, we value respect, social inclusion, sustainability, environment & social awareness and passion as we thrive in an online environment, breed culture and make new things. If you think we're a good fit, we'd love to hear from you!
We believe in the value of building long term relationships. With each brand, and partner we hope to establish a program for brands who truly love our brand and project, and are willing to go above and beyond for us, the environment and society.
Each new partner is evaluated on a case by case basis. Some things we take into account (as well as the sustainability concept within the product/service/project) are engagement with followers and the reach of audience on influencer social media and blogs. We also highly value partners who can show us some examples of previous collaborations done in the past.
In return for our loyal partners, we will happily provide mutual exposure for your company or personal brand through ongoing credit, tags and testimonials. We will also continue to provide exclusive sneak peeks, promo codes and product exchanges for you and your followers.
Some ideas for collaborations with brands, companies, projects, ambassadors:
Blog contribution, custom content
Social Media Promotion
Contests and giveaways
Product gifting for guests on trips, or discount codes, freebies
Photos and photo shoots with Silvia and the professional photographers on board
And any ideas you may suggest, we are open to hear you opinions!!